The space, which covers a total area of approximately 350 sqm, is defined by an interior design concept inspired by the nearby and iconic Chrysler Building (1930) and its unmistakable metallic Art Deco geometries. The reference to the building’s triangular windows, which crown its upper section, creates a sense of continuity with the previous concept developed for Santoni, where a modular tangram served as the project’s guiding motif. The boutique unfolds across two levels: the ground floor opens into a double-height area dominated by a 6-meter LED wall and distinguished by a diagonally laid carpet. The space is crowned by a backlit metal grid ceiling, while the walls are clad with three-dimensional boiserie panels that produce a dynamic and vibrant visual rhythm. The store’s color palette is designed to evoke warmth and hospitality, combining shades of orange onment where contemporary design and artisanal tradition coexist in perfect harmony., terracotta, and rose with champagne-brass metallic accents. The interplay of precious materials, strict geometries, and soft, fluid forms creates a unique environmental. Exquisite Italian marbles—including onyx and travertine—define both horizontal surfaces and vertical displays, adding elegance and refinement. The display areas, organized with an orthogonal layout, alternate footwear, leather goods, and accessories with sofas and seating featuring soft, inviting shapes that contrast with the overall geometric rigor. The project envisions the display of products through interchangeable and repositionable elements, introducing a concept of organized spatial flexibility.In addition, it includes wall-mounted modules dedicated to accessories, covering the various display and merchandising functions. The lower level offers a Bespoke Santoni area, dedicated to artisanal manufacturing: a long granite counter becomes the workbench of a private shoemaker, who provides exclusive services such as maintenance, polishing, and resoling. ph. Petrini studio An immersive experience celebrating Italian excellence, innovation, and the bond with high craftsmanship. PROJECT IN COLLABORATION WITH PATRICIA URQUIOLA WHERE New York (USA) WHAT Retail WHO Santoni WHEN 2025 WITH Martina La Corte, Luca Magistrali, Beatrice Villata