IltiLuce Booth

Camera Obscura, engraving, 19th century

FAIRY TALES FROM THE DARK ROOM
ILTILUCE STAND. SALONE DEL MOBILE. EUROLUCE2025

Fabio Santambrogio, starting from the home city of IltiLuce in Turin, has crafted the concept for the company’s Euroluce 2025 stand. 
His admiration for the architect Carlo Mollino (1905-1973) naturally informs this design. Mollino’s works, particularly “Fiabe per i grandi” (1923-1943), which features his photographic creations, and “Messaggio dalla camera oscura” (1949), a treatise on his passion for photography, emphasize his interest in exploring the interplay of light and darkness.
A scenographic curtain, similar to those frequently employed by architects to delineate designed interior spaces, is proposed in a burgundy red hue. This color is a result of the lighting used in the rooms for photographic developments. It conceals the unfolding story of IltiLuce, inviting you to embark on a journey of discovery. Step into the fairy tale that Santambrogio aims to unveil within.

The concept revolves around the idea that “we see light through the dark; without darkness, there would be no light. In this divine dichotomy, two thematic energy bubbles emerge in the stand’s design, each representing different aspects of IltiLuce: one focuses on the customization of lighting products to meet industry professionals’ needs; the other champions the company’s commitment to care and quality in the outdoor lighting market”.

Turin serves as a significant hub, connecting major synchronic lines in the region, symbolizing the natural union of light and energy within dynamic, flowing paths.

The display features two thematic areas, employing various scenographies that transport visitors into an artistic installation.

Ultimately, the stand conveys an “illuminating” message through the theme of “Fairy Tales from the Dark Room”: “Nothing is created and nothing is destroyed, but everything is transformed” — a reflection of Lavoisier’s Law.