A PROJECT IN DIALOGUE WITH MILANThe concept is rooted in a careful reading of the surrounding architecture. Subtle yet evocative references are made to Milanese landmarks such as Ca’ Brutta by Giovanni Muzio (1921), with its squared arches and portals; Stazione Centrale, echoed in the use of pink Baveno granite; and an anonymous building in Piazza Mirabello, whose flattened barrel balconies inspire the store’s interior forms — forms that also reflect the Officine Creative logo, where the initial “O” becomes a generative element of the design. Piazza Mirabello, Milan Milano Centrale Train Station, 1931 At the entrance, a curved LED portal welcomes visitors, introducing them to the brand’s soul through digital video content curated in collaboration with Officine Creative’s Art Director, Scott Emerson.The storefront window opens toward the interior, creating a seamless visual connection with a central installation visible from outside. This area, conceived as a temporary and ever-evolving display, will host projects in collaboration with young artists, who will reinterpret Officine Creative’s values of manual craftsmanship using the brand’s signature materials, such as leather. The iconic Milanese shutters are reinterpreted in grooved steel, transformed into scenic backdrops that pay homage to local tradition while embracing a contemporary industrial feel. Matte-finished burl wood, brushed raw aluminum, and textured natural lime plaster in grey-green — aligned with Officine Creative’s color palette — create the perfect setting for the brand’s new product collections. Display elements are deliberately raw, integrating artisanal details like fused glass with embedded wire mesh, visible welded metal surfaces, raw granite shelves, and lightweight modern concrete tables. Creative’s color palette — create the perfect setting for the brand’s new product collections. Display elements are deliberately raw, integrating artisanal details like fused glass with embedded wire mesh, visible welded metal surfaces, raw granite shelves, and lightweight modern concrete tables. Custom-designed armchairs by Santambrogio for Officine Creative, made with sage green tubular structures and cognac leather, add a sophisticated industrial touch to the environment. Lighting also plays a key role in the concept. Pieces from Nemo Lighting — such as the historic AS3C wall lamp by Franco Albini (1969) and Cells Surface ceiling systems with exposed raw steel connectors — enhance the refined workshop aesthetic. Carefully selected materials play a central role. The flooring, made with 15×15 cm tiles reminiscent of the 1960s, is crafted from recovered materials salvaged from the aftermath of the 2016 earthquake in the Marche region — a deeply emotional and geographical connection to the brand’s origins. The result is a unique space that perfectly blends Fabio Santambrogio’s interior design vision with the values of Officine Creative, embodied in the brand’s manifesto:“We create objects free from rules and conventions. Sculpting and sublimating materials to transform them into works of art.” WHERE Milan WHAT Retail WHO Officine Creative WHEN 2025 WITH Emanuele Colzani, Oravee Phomai, Francesca Meregalli Go back to the projects index Next project
The space, which covers a total area of approximately 350 sqm, is defined by an interior design concept inspired by the nearby and iconic Chrysler Building (1930) and its unmistakable metallic Art Deco geometries. The reference to the building’s triangular windows, which crown its upper section, creates a sense of continuity with the previous concept developed for Santoni, where a modular tangram served as the project’s guiding motif. The boutique unfolds across two levels: the ground floor opens into a double-height area dominated by a 6-meter LED wall and distinguished by a diagonally laid carpet. The space is crowned by a backlit metal grid ceiling, while the walls are clad with three-dimensional boiserie panels that produce a dynamic and vibrant visual rhythm. The store’s color palette is designed to evoke warmth and hospitality, combining shades of orange onment where contemporary design and artisanal tradition coexist in perfect harmony., terracotta, and rose with champagne-brass metallic accents. The interplay of precious materials, strict geometries, and soft, fluid forms creates a unique environmental. Exquisite Italian marbles—including onyx and travertine—define both horizontal surfaces and vertical displays, adding elegance and refinement. The display areas, organized with an orthogonal layout, alternate footwear, leather goods, and accessories with sofas and seating featuring soft, inviting shapes that contrast with the overall geometric rigor. The project envisions the display of products through interchangeable and repositionable elements, introducing a concept of organized spatial flexibility.In addition, it includes wall-mounted modules dedicated to accessories, covering the various display and merchandising functions. The lower level offers a Bespoke Santoni area, dedicated to artisanal manufacturing: a long granite counter becomes the workbench of a private shoemaker, who provides exclusive services such as maintenance, polishing, and resoling. ph. Petrini studio An immersive experience celebrating Italian excellence, innovation, and the bond with high craftsmanship. PROJECT IN COLLABORATION WITH PATRICIA URQUIOLA WHERE New York (USA) WHAT Retail WHO Santoni WHEN 2025 WITH Martina La Corte, Luca Magistrali, Beatrice Villata